A creative with a mind for connecting with customers.
I’m one of those “can’t pick just one thing” kind of people who’s always trying a new hobby and blissfully believing I can be great at it (spoiler alert: I rarely am, but I’m still gonna try).
That curious, can’t-sit-still energy is what led me through a winding but wildly useful career path that included journalism, marketing, design, photography, operations, and social media strategy - and picking up degrees in Product Development and Digital Marketing and almost journalism (a surprise pregnancy halted that one). It all felt a little scattered at the time, but looking back, it built the well-rounded foundation for what I do now: help small businesses, churches & non-profits create strategic, personality-packed brands that truly connect.
I’m also the founder of Nuts & Bolts Paper Co., a product-based business in the baby and parenting space that’s grown into a trusted, six-figure brand with repeat customers and 5-star reviews. Building this company from the ground up taught me the power of cohesive branding—and the real impact it has when every customer touchpoint feels intentional, clear, and totally you.
I'm driven by understanding the customer and connecting with them in a way that makes sense to them. Whether I’m helping a nonprofit refine their mission or guiding a small business through a rebrand, I bring the same heart: ask smart questions, listen closely, and craft a visual identity that’s as strategic as it is soulful.
At Nuts & Bolts Paper Co, I learned to design with deep empathy—creating products for busy, diverse parents. I listened, adjusted, and built memory books that told their stories in an easy, engaging way. That customer-first mindset helped me grow a thriving brand with customers that return year after year.
I’ve also led branding and communications for churches, where clarity around mission and message is everything. My experience as Director of Operations and Creative Director taught me how to ask the right questions—the ones that unlock growth, alignment, and trust.
Branding starts with truly understanding your people. That’s my zone. I help you cut through the overwhelm, get clear on your message, and build a brand that connects—visually and emotionally.
It’s not just about a logo. It’s about understanding and creating a holistic experience both above and below the surface.
Values
Branding should be holistic.
Your brand lives everywhere your customer encounters you—online, in person, and in the little moments in between. I design with all of that in mind, making sure everything from an email in your customer's inbox to the postcard in their package creates an experience that stays true to your story, vision and values and keeps customers coming back for more.
Ask the right questions.
I believe in approaching brand design from every angle; in discovering why a brand was created, what drives it forward, and where it’s headed. Asking the right questions can help you fully understand how to communicate your brand to customers.
Minimal doesn't equal boring.
Your brand should be clean and clear, and full of personality. That magical balance is where trust, loyalty, and recognition begin.
Efficiency & priority are key.
As a small business owner myself, I understand the need to be smart with your budget. Your brand should work as hard as you do. That’s why my process is efficient, collaborative, and designed to make the most of your budget, timeline and goals. Our packages and a la carte menu allow you to choose what makes the most sense for you at any given time.
Strong branding should have lasting impact.
A brand shouldn’t need to be refreshed every year; it should be strong and timeless from the start. That’s why I skip the trends and prioritize creating a solid and complete brand that values your investment and supports your business goals.
How We Can Work Together
- Branding & Logo Design
- Brand Strategy
- Packaging Design
- Marketing Materials
- Social Media Design
Ready to Create a Solid Brand Together?
Let’s align your business and your visual identity - with clarity, purpose, and a whole lot of personality.