The Erie Chamber of Commerce needed a full rebrand for their annual Town Fair - a pivotal year to shift the event's identity away from its previous partnership with the annual Hot Air Balloon Launch and toward something more community-centered and experience-driven. The goal was to create a visual identity that felt warm, local, and approachable: Erie at its best. I developed the tagline "Where Community Comes Together," then built a complete brand system around it - including a hand-crafted logo suite with playful & slightly nostalgic fair imagery, a warm carnival-inspired color palette of red, orange, yellow, and cream, and a whimsical type system. Deliverables included multiple logo variations, Canva templates for posters, social media, and ads, and a street banner mockup - giving the Chamber everything they needed to bring the refreshed brand to life across print and digital.
