Brand Identity
Collateral Design
Shopify Web Design
Packaging Design
Social Media Templates
Nuts & Bolts Paper Co. is a memory book company I founded and currently run to help families document life’s most meaningful moments - from pregnancy to childhood, and everything in between. The products are intentionally modern and simple, while still feeling fun, warm, and playful.
The brand identity was designed to balance minimalism with whimsy, reflecting both the practical nature of memory-keeping and the market it serves - primarily families with babies and young children. Bright, modern colors were chosen to feel cheerful without skewing juvenile, and a rounded, lowercase typeface reinforces a softer, more approachable tone.
The variation in letter color and placement within the logo is a deliberate nod to the brand’s core belief: no two families are the same, and their stories shouldn’t look the same either. That philosophy carries through the entire product line.
Because Nuts & Bolts Paper Co. operates as an online business, the brand experience extends well beyond the screen. Significant thought was given to packaging and presentation - from shipping boxes to postcard inserts and stickers - to ensure that the in-person customer experience feels as intentional and personal as the product itself.
