Case Study | Brand Strategy

Restore Clergy

Finding clarity by strengthening what was already there.

Client

Rev. Kinsie Tate

Services

  • Strategy Sessions
  • Market Research
  • Full Brand Strategy

Timeline

January to March 2026

The Challenge

Rev. Kinsie Tate is ordained clergy, a licensed therapist, and a coach, a rare combination that makes her uniquely qualified to care for pastors facing burnout. Through Restore Clergy, she had built workshops, multi-week programs, and a Restoration Fellowship. But with so many ideas in motion, she wasn't sure where to focus next, or whether her next chapter should be something new entirely.

The Process

01

Strategy Session One

We explored launching something new: a therapy practice for moms, mapping out the audience, offers, and messaging it would take. This would take Kinsie's practice in a new direction and reach an entirely new audience.

02

Strategy Session Two

Digging deep in our first session made something clear: the new practice didn't feel right. Her heart was still with the clergy she'd been serving all along (sometimes you have to walk through the process to discover a direction isn't the right one!). We shifted focus to growing Restore Clergy, including new audiences like clergy spouses and pastors nearing retirement.

03

Full Brand Strategy

Based on her questionnaire and the discovery work we did in our strategy sessions, I completed market and competitor research, audience profiles, messaging, and visual direction, brought together in a 35-page brand strategy and roadmap. All of it felt very true to Kinsie, her values, and how she wants to show up for Restore Clergy.

the turning point

Sometimes the best strategy isn't building something new. It's giving what you already have the clarity it deserves, which often reignites a burnt-out passion.

What We Uncovered

After studying the clergy wellness landscape, a clear gap emerged. Competitors offered moments of relief. Restore Clergy could offer a path pastors can sustain and practice throughout their careers.

42%

of pastors considered quitting full-time ministry in the prior year (Barna Group, 2022)

Prevention, Not Just Crisis Care

Most programs reach pastors after they break. Restore Clergy helps them build resilience before burnout, using proven, therapy-informed methods rather than spiritual training alone.

Community That Lasts

Instead of one-time retreats, cohorts create ongoing peer support for a profession that's uniquely isolated.

A Founder Who's Been There

Few competitors are led by someone who is ordained clergy, a licensed therapist, and a coach, like Kinsie. That tri-lens credibility became a cornerstone of the brand.

Room To Grow

Underserved niches like clergy spouses and retiring pastors opened new paths for growth.

What We Built

A complete brand strategy covering purpose, mission and values, competitor analysis and gaps, three detailed audience profiles, brand story and personality, tone of voice, positioning, taglines, visual direction to guide a future brand refresh.

The Result

Kinsie walked away with clear positioning, language she can use everywhere from her website to her newsletter, and a focused plan for growth. Instead of chasing every new idea, she now has a filter for deciding what fits, and a roadmap for what comes next: organizing her website by audience, testing new offerings for clergy spouses and pastors nearing retirement, and building a consistent marketing rhythm.